Sales and CRM Technology
LeadLocate
Sales software for the people who actually sell cars.
What it is
Lead generation and customer relationship software that helps dealership sales teams find in-market buyers and turn conversations into appointments.
LeadLocate is a lead generation and CRM platform built for individual salespeople and dealership sales teams. It finds private sellers and in-market buyers, organizes them into a working pipeline, and gives a salesperson everything needed to reach out, follow up, and set the appointment.
Most dealership software is bought by managers and endured by salespeople. LeadLocate took the opposite path. It was designed around the daily routine of a working salesperson: what to say, who to call next, and how to keep dozens of live conversations from falling through the cracks. That focus is why the platform has held its customers for years in a market where sales tools are replaced constantly.
Capabilities
What the platform does
Lead generation
Continuous discovery of private-party sellers and in-market shoppers, delivered as workable leads rather than raw lists.
Integrated CRM
Pipeline, tasks, and customer history in one place, tuned to the pace of a dealership sales floor.
Calls, text, and email
Built-in outreach with templates, scheduling, and full conversation history on every record.
Deal tools
Payment worksheets, appointment tracking, and customer-facing recap pages that move deals forward.
Role in the portfolio
Why it matters to the whole
LeadLocate is the customer acquisition engine of the portfolio. The lessons it produces about how dealers sell, and what customers respond to, inform product decisions across every other company we operate.
Portfolio
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