Inventory Data
My Inventory Link
Accurate inventory data, everywhere it needs to be.
What it is
Vehicle inventory data collection and distribution that keeps sales and marketing tools working from accurate, current stock.
My Inventory Link collects, normalizes, and distributes vehicle inventory data. It reads inventory from dealer websites and source systems, cleans it into a consistent format, and makes it available to the sales, marketing, and desking tools that depend on knowing what is actually on the lot.
Inventory data sounds simple until you work with it. Listings go stale, feeds break quietly, and the same vehicle is described five different ways across five systems. My Inventory Link exists because every product we operate kept running into that same wall, and solving it well once was better than solving it badly everywhere.
Capabilities
What the platform does
Automated collection
Scheduled retrieval of inventory from dealer sites and systems, with monitoring that notices when a source changes.
Normalization
Vehicles resolved to consistent, deduplicated records with photos, pricing, and specifications.
Distribution
Clean inventory delivered to CRMs, marketing tools, and deal worksheets through simple integrations.
Incentive data
Current manufacturer offers matched to vehicles so front-line tools quote real numbers.
Role in the portfolio
Why it matters to the whole
My Inventory Link is shared infrastructure. It is the quiet layer that makes the rest of the portfolio smarter, and a working example of our preference for owning the data our products depend on.
Portfolio
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